Zuora new launch and acquisition promises big changes for the subscriber experience

By | August 20, 2019

Subscriber based companies who want to design engaging subscription experiences have a new tool at their disposal with the launch this week of Z-Insights — a new large data analytics solution out of Zuora.

The new solution combines Zuora’s time-dimensional data version with technologies from customer use analytics provider Frontleaf which has been obtained by the company this week. Frontleaf’s employees will be fully incorporated into Zuora’s technology and sales teams with founder and CEO Tom Krackeler joining the executive group of Zuora.

Their combined experience will allow organizations to connect vast amounts of subscriber information from several sources to be able to better understand their subscribers. Such insight can then be used to improve the subscription encounter.

“Our customers have made it very clear that the subscription business model is here to remain and is essential to their ability to compete,” said Zuora CEO Tien Tzuo. “But they also require better tools for understanding their subscribers and engaging with them,” he said.

The business has unveiled the first set of modules of Z-Insights in what’s to be a series of new capacities. These first modules comprise: Subscriber Identity, Subscriber Moments, Subscriber Segments, Subscriber Notification and Subscriber Dashboard.